Package design

*Concept

The Ordinary. is a line of skin, hair and overall health products made up of clinical formulations that are made with integrity. Their core values are: simple, yet effective; honest, trustworthy, friendly, informative and scientific. Thus, this design concept focuses on the experience of bringing the lab to the consumer. The packaging takes on an appearance of a lab capsule containing the product while remaining simple, yet effective. The Ordinary. strives on offering fair prices and providing products their customers can trust. With that in mind, the packaging uses 100% recycled cardboard so their customers can ensure they are paying for a brand that focuses on integrity in all areas of production.